5 Ways To Boost Your Indian Food Outlet and Get The Best Takeaway Delivery Insurance
Did you know the average British home spends enough on curry to buy a brand new sports car?
Research suggests that we’re splashing out over £109,000 on takeaway curry throughout our lifetime. That’s enough cash to bag you a rather nice Aston Martin or a Porsche 911, and still have plenty of change left over. And the future of takeaways looks just as promising. Sales analysts predict that in the UK we’ll be spending a whopping £8billion a year on takeaways by 2020. It’s great news if you’ve got an Indian restaurant. But how do you make sure that you’re not only getting your share of sales but also maximizing your profits? Spend five minutes now to read our five ways to boost your Indian food outlet guide.
Get in touch today if you need an insurance quote for your takeaway business.
1) Tell people about your takeaway
If people don’t know about you, you’re not going to sell anything. Marketing your business is essential, and there are a number of ways of doing it.
Join a takeaway app service, such as Just Eat, Hungry House or Deliveroo. This allows people to find your takeaway and order quickly and conveniently from their phone. To give you a sense of how many people are now using websites like this, Just Eat says that two in five people in the UK used their website last year.
Put signs on the street to draw passers-by into your takeaway.
Design an attractive menu flyer. A good design will make your business look professional – and give your customers confidence that you are successful. Keep it simple and easy to read.
2) Make sure your food is good
Good marketing will get new people trying your takeaway. If the food you serve is consistently delicious, they’ll keep coming back for more. Try to offer something different to your competitors to make your takeaway stand out. And make sure you use insulated delivery bags, so it is always deliciously hot when it arrives.
3) Up-sell if you can
Make the most of the fact your customers are probably feeling hungry when they come in or call up to place an order. Tempt them to spend a little more by asking them if they want any extras, such as papadoms, paratha, naan, chutneys or drinks. Even small quantities of extra sales can significantly increase your profits. For example, imagine how your income would look if every customer spent an extra £1 with you?
4) Know your food costs
Do you know how much each of your meals costs you to make? If you don’t you could be in trouble. You need to know exactly how much each meal costs you to create to make sure you are charging enough to cover not only the cost of ingredients but also your fixed costs, like insurance, loan repayments, and staff costs.
5) Take control of fixed costs, such as insurance
Takeaway delivery insurance is a business essential, but can significantly dent your profits. Taking the time to source the best price, without compromising on your cover, can really help boost your income. Making sure that you are covered for every eventuality will also make sure you’re not left short if you do need to make a claim. Takeaway delivery insurance cover to consider include:
Buildings and contents – this needs to be commercial cover, even if you live at the same address or you could be in for a shock if you do make a claim. If you have a restaurant carefully consider the costs of furniture and fixings to make sure you are not under-insured.
Stock cover – this insurance covers you for damaged stock, for example, if equipment failure leads to all your stock in the freezer defrosting and becoming unusable.
Employer’s liability insurance – this is a legal essential even if you employ only part-time staff. Without it, you can be fined. It covers your legal costs and any compensation awarded if a member of your team is injured, or their belongings are damaged, by anything connected to your business.
Public liability insurance – in today’s ‘no-win, no-fee’ world it is easy for members of the public to sue you. This insurance pays your legal fees and compensation pay-outs if a member of the customer makes a claim against you, for example for food poisoning, an allergic reaction or an injury following slips or trips on your premises.
Commercial vehicle insurance – whether you use a moped or a van, you’ll need the right commercial vehicle insurance if your business relies on wheels to get your food to your customers. To make cost savings, consider buying breakdown cover at the same time, which will get you on the move again if your vehicle breaks down.
Business interruption insurance – do you have enough money put by to see you through a period of time if you are unable to trade? Business interruption insurance will help keep your cash-flow going if you have to shut, for example following a fire.
Boost your business with personalised insurance that is just for you
Good takeaway delivery insurance keeps you in control of your business, whatever happens. Speak to a specialist like Park Insurance for competitive rates that will help your takeaway to thrive. We have 30 years experience helping businesses in the catering industry to protect themselves from the future.
We are the preferred broker for some of the UK’s leading insurance companies and really understand the unique needs of your takeaway business. Using this knowledge and our relationships with some of the UK’s top insurance companies, we can tailor-make an insurance policy that meets your precise requirements.
You won’t pay for anything you don’t need and won’t have any shocks or unwelcome surprises if you do need to make a claim.
Get in touch today to find out how we can help your takeaway business.