Infographic: Coffee Shop Insurance and Business Tips For Hipsters
Aiming at the ultra-cool and profitable, hipster coffee-market? Here are our top tips for coffee shop insurance and business success:
1) Regularly offer something different
Becoming a popular hipster hangout is fraught with contradiction – after all, once something becomes popular, it falls out of favour with the bonafide hipster crowd. To keep up with the ever-changing hipster tastes, and keep them coming back, you’ll need to regularly offer something different.
2) Deconstructed flat whites anyone?
Flat whites might be the beverage of choice, but for some, the deconstructed flat white served up in a coffee shop in Melbourne went one step too ironic. But customers do like to know the origin of their coffee and don’t want anything that is mass market. Make sure you can guarantee your supply, by building strong relationships with suppliers.
3) Provide super fast internet
Fast, reliable internet is a must for any café or coffee shop looking to attract the hipster market, so make sure your coffee shop is up to speed.
4) Create a pared back, statement look
Hipster hangouts can tend to be quite formulaic, with industrial fixtures and fittings and a relatively monotone palette. Use authentic vintage designer pieces and artwork to ramp up the individual atmosphere and add in some comfy chairs your customers will want to relax in.
5) Have retro tech to play with
Hipsters have a penchant for the retro, as viral photos of hipsters using typewriters in coffee shops prove. And it’s not just typewriters. Old Nintendo games have become a nice little earner for those who had kept their games from the 80s and 90s and are now selling online to hipsters.
6) Get the right insurance and don’t lose sight of your coffee shop business
You might be passionate about your coffee and creating the ideal place to hang-out, but don’t forget that to be a success you’ll need to remember the more mundane parts of running a business, like insurance. It’s not only a coffee shop business essential, but spending a little time shopping around for the best value for money insurance could also help you to boost your profits and keep your business running if something does go wrong.
There are lots of insurance products aimed at helping you to run your coffee shop business, from contents and buildings insurance to employer’s liability and public liability insurance. Whilst the hipster coffee shop trend might be relatively new, Park Insurance has nearly 30 years experience helping coffee shops, cafes, and restaurants to get the right insurance for their individual needs.
Contact our dedicated catering team now to see how we can help.
